With roots as an artisan family business, the company has propelled itself into a leading position in the high-end rug business without losing their commitment to traditional craftsmanship and quality. Safavieh has earned the trust of such leading designers and experts from Martha Stewart, Thomas O'Brien, Thom Filicia, Suzanne Kasler, Jamie Drake, and David Easton—each having a collection with the company in their own distinctive style.